I got sucked into an impulse buy while standing in line at Walmart this week after doing my grocery shopping. There was a pretty little display of gourmet-style chocolate bars. They caught my eye with their simple but elegant packaging, and the words "dark chocolate" and "cherry". The chocolate lover in me squealed in delight.
73% cocoa and cherry flavoring? Sounded like a winning combination to me! The little squares of chocolate were vaguely leaf-shaped, and even had veining just like real leaves do. Such attention to detail was a good sign that this would be some darn good chocolate. Did I mention this was Belgian chocolate? It even had a name. This flavor was called "Eternity". Sounds promising, doesn't it?
So today I finally get around to trying this chocolate bar. I settle down in my chair and I'm so prepared to be an adult and savor my fancy new chocolate. The wrapper is made from premium paper - not even a hint of a tear as I unfold it. I break off a row of chocolate and then one single square.
I bite into my fancy new chocolate and prepare to swoon over the yumminess that is cherry-flavored Belgian chocolate.
My first response is confusion. Is that a taste of anise seed?? Surely some vengeful chocolate maker hasn't ruined my chocolate bar with something that tastes like licorice. I take another bite and realize that no, there isn't really any anise flavoring. Whew! But as I continue to taste the chocolate, paying close attention to every nuance of flavor and any aftertastes, I realize something strange. I don't like this fancy, gourmet, cherry-flavored dark chocolate. It doesn't taste like cherry. It doesn't even taste like chocolate! What is going on? Did someone secretly swap my NewTree chocolate for a piece of an actual tree? Like bark maybe?
Maybe it's just because it's new. Perhaps I need to just take a few more small bites to get used to the flavor in order to truly appreciate it. I bravely attempt another nibble and let the chocolate melt on my tongue. Nope. Still gross.
I'm awash in chocolate despair. I can forgive a let-down driven by the absense of cherry essence. But a chocolate bar should taste like chocolate! I love dark chocolate. I love cherries. This chocolate bar should have been a slam dunk. Is it the extra 3% of cocoa that ruins it for me? I've never had any chocolate over 70% cocoa before. I'm heartbroken to think that maybe it IS possible for something to be "too chocolatey". I guess I'll just have to stick to my Super Chocolate Hot Cocoa and dark chocolate bars with 70% or less cocoa content.
Have you ever tried any of the NewTree chocolate bars? Did you like it? Have you ever been supremely disappointed with a candy purchase you thought you were going to love?